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Table Top Display at Convention Trade Show
Logo on all PHCC WEST 2017 Marketing Materials
1/2 Page Ad in PHCC of California Association Report distributed at convention

SESSION DETAILS

APRIL 30, 2024

KEYNOTE PRESENTATION

The Illuminated Brand: Taking Control in Interesting Times

David Corbin's fast paced and rich content keynote presentation will provide you with proven strategies to gain a competitive edge while minimizing key threats to growth. Learn how to build your brand reputation consistently, ensuring each team member understands their respective role in "living the brand" and give you brand threat immunity. Combining the essential lessons from his WSJ Best Selling books, Mr. Corbin will synthesize the best tactics and strategies which have been benefitting businesses from solo-preneurs to Fortune 20 firms and in a broad range of industries. Come prepared to laugh and learn.

Key Take-aways:

Relationship between brand, reputation and its impact on client and staff retention.
Opportunities and threats of brand in everyday functions- good news/bad news.
The Illuminated Brand Process and Formula to be implemented immediately. Practical steps to start now!
Performance Gap Analysis and how it builds confidence, competence and profits.
Using the above to build a brand centric culture.

evening Mixer

President Mixer

PHCC of California President Sarah Wood warmly welcomes you to join fellow convention attendees at this enjoyable mixer! We'll be offering a delightful array of drinks and hearty appetizers, creating the perfect atmosphere for networking and camaraderie.

Business Session 1

Candidate Speeches

The candidate speeches for the 2024/2025 Plumbing-Heating-Cooling Contractors Association of California (PHCC of CA) Board of Directors will be presented, accompanied by deliberations on pertinent resolutions, where applicable. All duly registered delegates in good standing, as well as convention attendees, are encouraged to participate in these proceedings.

SESSIONS 3

How to Understand & Navigate Cal/OSHA Regulations & Citations

Bruce Wick has dealt with Cal/OSHA rulemaking, enforcement, and its citation appeal process for over 20 years. This session will give a clear, real world overview on how contractors can prepare and respond to Cal/OSHA regulations and investigations. Review of Cal/OSHA rulemaking process, and the latest regulations to content with. We will dive into a overview of Cal/OSHA’s investigation policy and procedures. Review description of how to prepare for Cal/OSHA investigations, and pitfalls to avoid. Gain an understanding how to efficiently appeal Cal/OSHA citations.

Learning objectives:

How to be in compliance with applicable Cal/OSHA regulations.
How to properly respond to a Cal/OSHA investigation.
How to understand and navigate the Cal/OSHA citation appeal process.

May 1, 2024

SESSIONS 4 & 5

HVAC & Plumber Roundtables

Join our distinguished roundtable discussions, focusing on pivotal matters within the plumbing-heating-cooling industry. These member moderated sessions serve as an invaluable platform for attendees to engage in insightful conversations regarding the challenges and opportunities shaping their businesses.

By participating, you gain valuable insights from fellow industry members and also have the opportunity to contribute your own expertise. This collaborative exchange aims for a deeper understanding of the issues at hand and promote the sharing of innovative solutions within the plumbing-heating-cooling community.

Business Session 2

CAPHCC Board Elections/Voting

Designated PHCC Delegates will receive ballots for voting on matters pertaining to the 2024/2025 PHCC of CA Board of Directors as well as any resolutions. Attendance is open to registered participants.

roundtable

California Association Executives Council Meeting

Executive Directors from various regions, both within the state and beyond its borders, convene to engage in discussions pertaining to membership initiatives, training opportunities, and the exchange of effective marketing strategies. The primary focus of these deliberations is to foster the expansion of both membership and student enrollment within the organization.

luncheon Mixer

Vendor Tabletop Luncheon

Join us at PHCC's exclusive Vendor Tabletop Luncheon Mixer, a standout event PHCC WEST 2024. Experience an immersive luncheon where each vendor engages with a dedicated audience of Plumbing-Heating-Cooling contractors. This is your chance to gain insights into the evolving business landscape and discover cutting-edge tools and services designed to propel your business forward.

Connect with entrepreneurs and influential decision makers from all corners of the western region, expanding your network while exchanging Best People, Best Practices® at the premier PHCC WEST mixer.

Attendance is FREE for registered participants. Don't miss out on this unparalleled opportunity to network, learn, and drive your business to new heights.

May 2, 2024

SESSION 6

Revolutionizing Your Business with OpenAI: Best Practices, Ethics, and Practical Applications

In this presentation, we delve into the transformative power of OpenAI technologies in the business world. AI is reshaping how we approach problem-solving, creativity, and efficiency. Our focus will be on understanding and ethically leveraging these tools to gain a competitive edge. We'll explore practical aspects of OpenAI, including prompt engineering for customized AI interactions, the strategic use of AI tools for business enhancement, and the integration of AI-generated imagery in marketing and design. By blending real-time examples with real-world applications, this presentation offers a comprehensive roadmap for businesses looking to harness the potential of AI while adhering to ethical standards.

Speaker: Colleen Keyworth

Takeaways:

Ethics of AI in Business:

Understanding the moral implications that surround AI usage.
Strategies for ensuring AI-driven decisions are fair and unbiased.
Importance of data privacy and protection in AI applications.

Useful OpenAI Tools for Business Enhancement:

Overview of OpenAI's toolkit: ChatGPT (for text generation) and DALL-E (for image creation).
How to integrate these tools into various business operations like customer service, marketing, and product development.

Mastering Prompt Engineering:

Techniques for crafting effective prompts to get the best results from AI models.
Examples of successful prompt engineering in different business contexts.

Best Practices with AI in a Business Setting:

Balancing human intuition with AI recommendations.
Regularly updating and training AI models with relevant data.
Establishing clear objectives for AI deployment in your business.

Leveraging AI-Generated Images for Business:

Creative ways to use AI-generated imagery in marketing and advertising.
Understanding the limitations and legal considerations of AI-created visual content.
Tips for blending AI art with human creativity to enhance brand aesthetics.

SESSION 7

Beyond The Hustle: Building A Business To Work For You & Not Because Of You

Unlock your true business potential. Join me, a seasoned business coach and serial entrepreneur. Having successfully coached over 300 businesses, my focus is on guiding entrepreneurs to create self-sustaining ventures. I specialize in empowering visionaries to build businesses that can operate seamlessly without their constant presence, enabling them to chase their personal passions and dreams. Let's collaborate to turn your business aspirations into a reality, ensuring not just success, but a fulfilling and balanced entrepreneurial lifestyle.

In this seminar, you will learn:

how to master your business and eliminate chaos
how to hire the right team for growth
how to leverage your systems for efficiency

Speaker: Joe Quero

SESSION 8

Hire, Retain, and Develop Future Leaders

One good hire today could become a great leader tomorrow. This presentation will address hiring and retaining employees, and will

examine how to help them develop into future leaders to better position your organization to have well-trained, experienced people

in key positions. Managing the succession of talent is a vital strategic process that can minimize gaps in leadership and enable your

best people to develop the skills necessary for possible future roles.

session 9

IAPMO: California Key Updates

2027 UPC/UMC code development timeline and opportunities to participate

2025 CPC/CMC timeline

2025 key provisions & significant changes

California water conservation, efficiency & re-use update

IAPMO and ASSE Access to Library of Codes & Standards

Speaker DJ Nunez

Learning Objectives

Gain understanding of IAPMO’s ANSI code development process
Learn how PHCC members can impact code development & voting
Stay updated on significant code changes in future adoption cycles
Become informed on California specific water conservation & efficiency initiatives
Learn how to access IAPMO’s library of codes and standards including free read only electronic publications

session 10

Understanding The Language of Your Customer

Soft selling is a subtle and persuasive approach to sales that prioritizes building relationships and understanding customer needs over aggressive tactics. Instead of employing high-pressure techniques, soft selling focuses on creating a comfortable and consultative environment. It involves active listening, rapport, and a personalized approach to address individual customer concerns. By emphasizing education and engagement, soft selling aims to establish trust, allowing customers to make informed decisions at their own pace. This approach is often more effective in cultivating long-term customer loyalty and creating more opportunities at a technician’s service call.

Speaker: Trintan Brennus

Learning Objectives:

To understand the perception of the industry and why soft selling is vital.
Learn what a customer must subconsciously say yes to in order to get the final yes on a contract.
Learn personal characteristics that are required to win contracts (4-Cs) consistently.
Learn how to approach your service call.
Closing 101.

dinner reception

Installation Dinner & Award Ceremonies

Come together with fellow attendees for an elegant dinner celebrating the inauguration of the 2024/2025 PHCC of California Board of Directors, along with the presentation of the annual Affiliate and Contractor of the Year Awards. Enjoy a curated dining experience complete with beverages. The Installation Dinner ticket is inclusive within the full registrant ticket or can be acquired separately.